New Logo for MINI by KKLD

“Since its introduction in 1959, MINI has stood for intelligent design, iconic style and unparalleled motoring thrills. The original Mini was developed in response to a fuel shortage in the wake of the Suez Canal crisis. In 1957, Alec Issigonis, the top engineer of the Morris Company, was challenged to design and build a small, fuel-efficient car capable of carrying four adults, and what he built was a perfect balance of fuel efficiency, functionality and fun. It’s from this heritage that the philosophy of MINImalism was inspired. MINImalism is a commitment to doing more with less, and these virtues were not lost on the endlessly inventive mind of racing pioneer John Cooper. He recognized the performance potential in the Mini’s uncompromised simplicity and turned it into