Identity
2023Designer Adam Ho on trusting your gut during the creative process
From big branding to small personal projects, the designer takes an intuitive approach to all of his work.
Closest kin
Identity
Reconciling the overlap of branding, copywriting and creative direction: Meet Antoine Roux
Identity
“Ego is the number one attribute that hinders brilliant work”
Identity
How to strike a balance between sophisticated, playful and natural in food branding, with Fed & Watered
Identity
Paula Scher shares the most common mistakes she sees designers make on branding projects
Identity
Low Key Design believes good branding is 50 per cent idea, 50 per cent execution
Identity
Regrets Only’s identity work is the antithesis of big corporate branding
Identity
Templo's identity for Creative Journeys aims to highlight importance of art and design at GCSE
Identity
Han Gao creates a clean, chemistry-inspired identity for a skincare product with a message