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creative process
A working library of design, type, and visual culture.
74056 references · 110 visual
Collections
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2016Ten crucial things to consider when commissioning a photoshoot
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2014#LiveFearless: Set designer Anna Lomax opens up about her creative process
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2015Pentagram partner Angus Hyland chats to us about why dogs and design go together hand in paw
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2019Illustrator Nan Lee on how she experiments with her adaptive style of drawing
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2012Opinion: Let's have the discussion about what a creative uni course needs to do
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2017Albert Elm tells us why being a photographer is like “being an obsessed gold digger”
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2023“I just have to do my job and suffer the consequences”: Wilfrid Wood on not holding back
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2018Creativity never has to settle in just one box and other learnings from October's Nicer Tuesdays
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2012Preternaturally talented Nathaniel Russell tells us about his studio, process, and gives great advice to budding artists.
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2024Graphic designers cosplaying as type designers: Dinamo on why fonts are a thing to play with
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2026“A scrapbook of raw, layered process, inspiration and practice”: Dixon Baxi on their 500-page manifesto for making
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2019The Creative Graveyard: What happens to projects after they get cut?
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2017Yale grad Qiong Li takes us behind the W+K NY Instagram
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2025SuprOrdinary looks for creative inspiration in the great outdoors
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2013Illustration: A peek into the sketchbooks of Edouard Baribeaud
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2021“We are incredibly complex creatures that never fail to surprise”: Christaan Felber on his fascinating portraits
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2022Navigating crises of confidence and rediscovering creative joy with Camille Walala
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2014Illustrator Jack Hudson tells us the story behind the new Computer Arts cover
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2022Pivotal moments: We explore the making of career-defining projects at July’s Nicer Tuesdays
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2012The Weekender – adverts, creatives' bins and the pen for women
Photograph
2026Agata Grzybowska on collaborating with Chloé Zhao and Jessie Buckley to make a photobook companion for Hamnet
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2021Enter the illustrative “Doolittle” world of artist Eliza Williams
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2017Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
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2025Following the flow state: Stella Murphy on creativity that speaks to the soul
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2012New show curated by DR.ME studio explores happy creative accidents with really interesting results
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2017Collage artist and creative director Mat Maitland on his most-prized books
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2017“My personal work informs everything that comes after it” and other bits we learned at September's Nicer Tuesdays
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2024Setting the stage: Should there be an Oscar for title design?
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2018Designer and art director Raquel Quevedo on the importance of leaving room for fantasy and experiments
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2020Lessons in style: how to create an original aesthetic
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2022How to maintain authentic brand values whilst building a business
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2016A day in the life of an INT Works producer
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2020Alex Walker’s designs appear idiosyncratic at first, but are underpinned by an established logic
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2019For Bizzarri-Rodriguez, book design “is everything except a science”
Motion
2013Film: Finally! Michel Gondry on the making of Is the Man Who is Tall Happy?
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2018Gary Card takes us on a whirlwind tour of his eclectic career
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2015George Salisbury reveals the hidden creative secrets of The Flaming Lips!
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2023Just a number: Does our age affect how creative we are?
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2015Technology as creative control and pure expression: one artist shows us his process
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2019Illustrator Merijn Hos on his ever-evolving process and practice
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2015Creative director of Clash magazine Rob Meyers shares his favourite books
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2020Olimpia Zagnoli on how creativity helps us understand one another
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2015Creatives talk us through their blunders, fuckups and failures at Nicer Tuesdays
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2012What's On: Luis Urculo
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2015Review of the Year 2015: illustrator Hattie Stewart
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2012Take a trip round the boyish brain of the excellent Michael Leon Sadler
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2020“Think, create, fail and be proud”: How to put together an authentic portfolio of work
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2015The creative process explained via egg metaphors, thanks to artist Honza Zamojski
Motion
2017Antonio Vicentini’s School of Life animation displays the result of emailing a creative you admire
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2014A host of art school advice from four top creative names
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2019“I will always ask a lot of questions”: Veronica Ditting in conversation with It’s Nice That
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2013Even Manuel Radde's rejected design work is an absolute treat
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2023Boris Johnson, bins, and coffee in bumholes: Joe Lycett on his array of creative inspirations
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2014Who is the real creator - artist or technologist?
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2017Adventures in Typography: Spin’s new book about its creative process
Drawing
2026The sketchbook is an illustrator’s best friend: Clay Hickson on why drafting and practice are key
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2014Introducing: If illustrator Matthew Daniel Swan gets stuck, he draws a wizard
Poster
2025Pavel Ripley’s creative process thrives on “controlled randomness”
Motion
2018Oscar Hudson reveals (some) of the secrets behind his video for Loyle Carner
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2022Harry Butt on the importance of learning from your creative failures
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2013Write-up: exploring creative mistakes at our last Nicer Tuesdays
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2022Gaurab Thakali on how music can inspire and drive his lively illustration practice
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2016Caped Creatives: Superhero comics and making it in an agency
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2018Marion Deuchars on how to make a great picture book
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2015The Mill shows its process behind creating those amazing Angry Birds pigs
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2023Three artists share tips for how they carve out more time for creativity
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2017“You don’t need to be right to do art”: introducing illustrator Antoine Nogueira
Garment
2026“Perfectionism kills creativity”: Thalía Gochez on the importance of having fun as a photographer
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2023What do you do when a project ends? We explore creative grief and how to deal with it
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2014What can designers learn from failing? And how can they "fail better"?
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2015Behind the scenes at The New York Times Magazine with Jeremy Liebman
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2013French photographer Clément Pascal shows how studio visits could and should be shot
Motion
2013Film: Peek into the brain of freestyle illustrator Shantell Martin
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2020Welcome to Dripper World: Sam Ryser on the reflective process of collating your works
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2016"Be fearless" - Insights into life as an art director
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2013Illustration: Patch Keyes shows us how real illustration is done
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2009Work it, Make it, Do it
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2015Berlin studio Yukiko talks us through the good-looking new issue of Flaneur
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2021Asya Demidova is a multidisciplinary designer who thrives off both mess and organisation
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2015We talk to Hubert de Lartigue about muses and doing your best
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2016Getting Behind the Design
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2016How to beat creative block: one designer offers his invaluable advice
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2015Brilliant process imagery from illustrator Jon Jones
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2020“Don’t be too hard on yourself”: Ping Zhu shares valuable advice and discusses her first illustrated children’s book
Motion
2023Panic is the ever-changing animation studio which spins its craft to each individual project
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2022Raissa Pardini, Jack Bridgland, Lydia Chan and Gaurab Thakali: Tickets are now available for May’s Nicer Tuesdays!
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2026Vlad Boyko on bringing back early 2000s clubbing visuals
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2016Faking It uncovers the glue, instant mash and unsavoury secrets of food photography
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2025Mouthwash Studio, Clay Hickson, James Junk, Thalía Gochez: Get tickets for November’s Nicer Tuesdays in LA!
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2022Tori West, KLVDR, Flock Together and Ruby Etc.: Tickets are now available for November’s Nicer Tuesdays!
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2025The Art of Dailiness, by Michael Bierut
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2024Blood Sweat and Tears: Jody Evans’ take on queerness, creativity and hard graft
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2012Beauty in the Making: 5 x 8 talks
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2017Nicolas Ménard takes us behind the scenes of Wednesday With Goddard
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2021Geoff McFetridge on how he thinks through drawing
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2016Submit Saturdays: Thanks Adobe finds inspiration in failure
Identity
2023Designer Adam Ho on trusting your gut during the creative process
Motion
2017Ill-Studio takes us behind the scenes of its new video for Soulwax
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2025Disaster Confessions: When creative workflow goes horribly, hilariously wrong
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2023Mabel Esteban on why her illustrations have a sinister feeling
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2015The Pedestrian Process: Why going behind the scenes of the creative process isn't all it's cracked up to be
Identity
2024This new brand identity for audio studio Skillbard wiggles and flexes like soundwaves
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2021Art director Erica Bech adds a “special sauce” to every piece of work
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2017Look up and embrace the chaos: what we learned from Nicer Tuesdays July
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2013Graphic Design: How to make an impressive portfolio? Ask Ghazaal Vojdani
Motion
2013Film: An intimate audience with Paul Smith in his Aladdin's cave of an office
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2019Jinhwa Jang on how the art of illustration is more than just technique
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2016Accent magazine takes us behind the scenes of issue two
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2020Sam Bailey uses tools in the “wrong way” to find exciting visual combinations
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2017Artists in conversation: painters Ansel Krut and Ana Milenkovic talk art school, creative block and finding your style
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2018"We’re reimagining the process of creativity”: our highlights from Adobe MAX 2018
Brand
2021This is the Way
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2014Illustration: Spectacular updates from the creative forcefield that is Sam Vanallemeersch
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2014We ask six brilliant illustrators to tell us about their weapons of choice
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2021“I want the photos to be as close to what I saw on the day as possible”: Francis Augusto on authenticity and imperfection
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2015Andrew Rae lets us delve into his rather brilliant sketchbooks
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2015"Graphic design’s like acting” and other things we learned at Here London
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2022Nicolas Bernklau on the unending life span of typography
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2018"A behind-the-scenes peep of the sweet adventure": Canada releases its first book, Crème Caramel
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2017