Duane Reade, the Luxury Pharmacy

Duane Reade, the most ubiquitous pharmacy and umbrella-seller-on-a-rainy day in New York with close to 250 stores — one seemingly on every corner and across a Starbucks — has begun rolling out a new upscale identity. In general we don’t cover many local redesigns with limited exposure but given that Duane Reade is sort of an institution around these parts I feel obligated to cover it. The first sights of the new logo were spotted back in early November and a few more stores have updated since. Their web site indicates nothing about the change, and I had hoped that by now something more concrete would be available. So the best we have is a faux-official logo above first cobbled together by Paul Sahner, as well as plenty of citizen brandjournalism on Flickr. Photo: Flickr u