A Moving Target

Target has rethought and redesigned its retail store at 600 Broadway in New York’s SoHo neighborhood. Originally opened in 2018 as a small-format location focused on convenience items like packaged foods and drugstore essentials, the approximately 26,000-square-foot location — tiny in comparison to the traditional 125,000+ sf stores — has been converted into a “one-of-a-kind concept store where everyday shopping meets play, discovery and style”. With a focus on curation and Instagram-able experiences that will change continually, the store is “built for the style-obsessed, the trend-hunters and the everyday explorers who want to be inspired” so if that’s not you, you’ve been warned.