Project
2025How Warby Parker turned its flagship SoHo store into a living gallery
With custom installations by the likes of Geoff McFetridge and Andy Rementer, and a renewed creative vision, the eyewear and lifestyle brand aims to prove shopping can be a fun and creatively enriching experience.
Closest kin

Project
Sir Paul Smith needs your envelopes to decorate his new Soho store

Project
Hyperkit foray into interior design with the slick revamp of The Lounge Soho salon

Project
Great British Galleries: The De La Warr Pavilion
A Moving Target
Brand
A Moving Target
Grocery Art
Brand
Grocery Art

Motion
Michel Gondry takes us on a tour of his favourite Parisian video store