New Retail Experience for USPS by GrandArmy

Nearly a year ago we reported on changes at the United States Postal Service (USPS) that involved renaming some of its services and the introduction of a freshly-designed set of boxes, envelopes, and tubes that were received with a modestly encouraging response. More interesting than the final result was that we were having a conversation about design and USPS at all. At the time, I closed my first paragraph of that post with “No credit given” for who had designed those well-intentioned boxes. New York, NY-based GrandArmy recently posted a comprehensive page with their work for USPS that shows a large breadth of work to reposition the visual retail presence and in-store experience of more than 30,000 locations. Included in the scope of work was the redesign of the packaging whi