New Packaging for Market Pantry done In-house with Pearlfisher

Introduced in 2001, Market Pantry is one of ten private label brands available at Target that covers most food items imaginable. Spanning over 1,900 products, the brand brings in $1 billion or more in annual sales, despite its lackluster look. After some market research — for a lifetime supply of marshmallows I could have told them the same thing — Target decided to revitalize Market Pantry through its in-house design group, Target Creative, and partnering with the New York office of Pearlfisher. “Turns out, guests loved Market Pantry’s great taste, quality and low prices, but they thought the packaging designs fell a little flat,” says Amanda Irish, vice president merchandise manager, Owned Brands. “Target’s known for great design, but the current