New Logo and Packaging for Polo by Taxi Studio

Introduced to market in 1948, Polo is a brand of mints sold in the UK by Nestlé. Weirdly enough there is no official website or social media account for the product despite that “38 million Polo mints are produced every day and around 100 million are chewed, sucked and swallowed every week”, according to this Independent story. The mints were originally produced by Rowntree’s who first produced Life Savers under a license from the Mint Products Company, until it was revoked in 1947 — which has led to many comparisons and battles over which mint gets to claim it’s the “mint with the hole”, a slogan both mints have used in different variations. This month, Polo will begin rolling out new packaging, designed by Bristol, UK-based Taxi Studio who got th