New Logo, Packaging, and Brand Campaign for Frooti by Pentagram and Sagmeister & Walsh
Introduced to market in 1985, Frooti is the most popular and best-selling mango-flavored drink in India. Produced by private company Parlé Agro, Frooti was the first drink to be sold in Tetra Pack packaging in the country, as well as the first one to offer a PET bottle and one of those cute TCA Tetra Pak triangles. To add to Frooti’s popularity, the drink’s spokesperson is Shah Rukh Khan, King of Bollywood. Earlier this year, Frooti introduced a new logo and packaging designed by London-based Pentagram partner Harry Pearce and this month will launch a large brand campaign across print, TV, web, and social media created by New York, NY-based Sagmeister & Walsh. Logo detail. The previous logo was exactly what you would expect from a fruit drink logo: round-y, friendly,