New Logo and Identity for Vredestein by Jones Knowles Ritchie

(Est. 1908) “Vredestein is proud to be among the oldest tyre manufacturers in the world today with a history dating back more than 100 years. Modern technology and classic design are key features of the tyres Vredestein has developed for the growing vintage car market. Thanks to the Vredestein Classic programme, we occupy a unique position in this segment. Our tyre selector means the right tyre can be quickly found for any vintage car or modern classic. Having started out with bicycle tyres, our portfolio has expanded tremendously over the years with an impressive range of premium tyres for passenger cars as well as the agricultural and industrial sectors. As a manufacturer of premium tyres at the heart of Europe, we are uniquely placed to understand exactly what the market requires.