New Logo and Identity for QoQa by Base Design

Established in 2005, QoQa is a flash sale e-commerce platform, selling a different product every day at a bargain price. Based in Switzerland, the platform has 950,000+ members who can access exclusive offers across a variety of products and categories, from gadgets to sports equipment to wines to jewelry as well as dining, hospitality, and entertainment options. A big part of the company is its community engagement — its “Qommunity” members are referred to as “QoQasians” — through charitable projects, group purchases, and support for local startups that utilize the same flash sale model of commercial products to conduct fundraising. Its more than 200 employees are known as otters and the title of its founder, Pascal Meyer, is Head Otter, so they clearly have a sense of humor. Late last ye