New Logo and Packaging for Equip by Wedge

Established in 2015, Equip is a bovine protein supplement brand built around a simple but increasingly rare premise: that the best nutrition isn’t engineered in a lab but raised on a farm. Founded by Dr. Anthony Gustin, a former sports rehabilitation clinician turned entrepreneur, Equip’s focus on grass-fed beef protein powder yields products that are high in nutrients, naturally dairy-free, and easier to digest than other protein alternatives. Their products, from protein powders to bars to a specialty coffee, are built around animal-based ingredients, namely colostrum and beef protein isolate, sourced from pasture-raised cattle. Simple, old-world nutrition for the modern consumer. The brand’s identity has been redesigned by Montreal and Los Angeles-based Wedge. [Health]