New Name, Logo, and Identity for Cicis by Sterling-Rice Group

(Est. 1985, previously Cici’s Pizza) “Cicis invented the Unlimited Pizza Buffet concept, driven by a belief in making life more flavorful by empowering guests to find the flavors they love. At nearly 450 restaurants strong in 32 states, Entrepreneur recognized Cicis on its Franchise 500 list in 2015. Cicis also won the Technomic 2014 Consumers’ Choice award for best kid-friendly quick service restaurant.” Logo detail. Twitter background. Prototype store. Packaging. With very poor Photoshop mock-up.