New PayPal Logo, in 7 Easy Steps!

Update / 09.14.07: It has been brought up to everyone’s attention, through the comments, that I used the wrong logo as the “After” image, rendering the rest of the post somewhat moot. I explain how I ended up with the “After” image in the comments. Even though I could change the whole post so that future visitors would not see the mistake, I would rather embrace the actual events and leave as is. The correct logo is in the comments as well. Apologies to our beloved readers for the oversight. Web 1.0, if you will, left an indelible mark in the field of identity design: Google, eBay, Yahoo, and, of course PayPal. Logos that are more used, seen and interacted with than Nike, Apple and Starbucks’. A world (wide web) without any of these in their current desi