Put a Lid on it

In July, Landor had posted a case study on their redesign of Tupperware. I remember looking at their website and flagging it for publishing the next day. When I came back to their site later that evening, the page was (and still is) a 404. I thought they may have launched a little preemptively and had to retract the case study for a few hours or day but it never came back. I wanted to cover it but something seemed off and I decided to wait. Yesterday, as I was doing my Google rounds I found that Tupperware has just filed for bankruptcy and if I read between the lines correctly at the link, the redesign was part of an effort to position the company to be sold but apparently that didn’t work out and is perhaps a reason why the case study got pulled. Anyway… at the link, Andrew Tindall