Follow-up: Southwest Airlines

It’s uncommon that I’ll do big follow-ups to well-covered projects but today there is a few reasons I would like to tread again on the Southwest Airlines redesign by Lippincott introduced in September of last year. The primary reason is that I really liked this project when it came out and I’ve just been provided with some previously unpublished images that make me like this even more. Another reason is to highlight the typographic work done by Monotype Studio in developing a proprietary typeface, Southwest Sans, designed by Monotype’s Type Director, Dan Rhatigan. The final reason, which is what precipitated the renewed interest is the launch of an interesting collection published jointly by Lippincott and Monotype called Brands with Heart, featuring a “palett