Barnum’s Animals Crackers set Free

In 2016, animal activist organization PETA approached Mondelēz asking them to consider changing the design of Barnum’s Animals Crackers packaging, which depicted animals in cages in relation to its namesake coming from the Ringling Bros. and Barnum & Bailey Circus (which closed in 2017). This week, Mondelēz introduced a new design, where the animals roam free.