New Identity for Petbarn by Landor

Established in 1979, Petbarn is the leading specialty pet care retailer in Australia with 140 stores. (The equivalent of PetSmart or Petco in the U.S.). A part of Greencross Limited, Australasia’s largest integrated consumer facing pet care company, Petbarn offers food, toys, accessories, supplements, and all necessary accoutrements for dogs, cats, fish, birds, reptiles, and small animals (mice, rabbits… hermit crabs!). Recently, Petbarn introduced a new identity designed by the Sydney, Australia, office of Landor. Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform Petbarn’s identity into a living, breathing, tail-wagging brand. We worked with Australian illustrator/animator, Marco Palmieri, to create the family of fur