New Logo and Identity for FLOR by Firebelly

Established in 2003, FLOR is a designer, manufacturer, and retailer of modular rugs, offering a wide variety of colors and textures in 20-inch tiles. The company places emphasis on its sustainability and impact on the environment by manufacturing in energy-efficient facilities and offering a recycling program for its tiles. FLOR has 20 retail stores around the U.S., from San Francisco to New York, as well as presence in Costa Rica, Guatemala, and Mexico. Recently FLOR introduced a new identity designed by Chicago, IL-based Firebelly.We developed a robust system of thoroughly modern, modular elements, including a broad, beautiful palette of brand colors and undertones, grid-based system of custom marks and suite of icons that captures the clever simplicity of FLOR’s product and proces