New Logo and Identity for Event Cinemas by Landor

Dating back to 1910 in the silent era of movies, Event Cinemas, under different names over the course of 109 years, is the largest movie theater company in Australia and New Zealand with over 140 cinema complexes. Evolving through different mergers and ownership changes, Event Cinemas counts with over 3,000 employees and aside from operating traditional movie theaters offers special “experiences”: Gold Class, featuring lounge access and full dinner service; Boutique, set in smaller theaters and themed in unique ways; 4DX, which has those seats that shake and a set-up that dispenses scents, wind, and even mist; V-Max, which features larger screens; and Junior, a tricked-out theater experience for kids 8 and under with a little playground inside the theater and bean bags to sit o