SanDisk through a Q&A with Brett Wickens

Brett Wickens, Vice President and Executive Creative Director at MetaDesign (and of former Ceramic Hello fame) has been kind enough to provide us with some valuable insights into their recent redesign of SanDisk, the world’s leading supplier of innovative flash memory data storage products.Christian Palino: Brett, it’s a pleasure to have this opportunity to interview you about this MetaDesign project. To get us started, what was the primary motivation for redesigning the SanDisk logo? Brett Wickens: There were two main reasons for redesigning the SanDisk logotype. First, the company was establishing a foothold as a consumer electronics company with the success of products like their Sansa media players — second only in sales to the iPod. This suggested that they were ente