And the Logo Played On
From the little I know about video editing and production it’s safe to say that Avid — specifically its Media Composer software originally designed and programmed for the Macintosh back in the late 1980s — is the industry standard, having been adopted as the editing tool of choice for movies and television. Over the years, Avid Technology has developed hardware and software for audio and video editing, launching products like Digidesign, M-Audio, Pinnacle, and Sibelius with their own brand equities. Now they have all been united under one brand, recently unveiled at the National Association of Broadcasters (NAB) Show in Las Vegas. At the center of Avid’s brand identity is a new logo composed of simple geometric shapes derived from the buttons, icons and markers that