Brand
2006Whatever It Is, It’s Extreme
djuice is one of the worlds leading mobile content providers for young people. Wolff Olins, who also helped rebrand djuice’s parent company Telenor earlier this year, created the new identity. Ok, I am clearly not the audience here as I’ve never downloaded anything on to my phone. Until last year, I still used a StarTac and still would be if it didn’t break. So it’s probably not important that I’m not exactly sure what the new logo is. I do know, however that whatever it is, it’s extreme. So extreme, maybe I should have spelled it x-treme. Don’t let it get too close to your eye, it may stick you.The Press Release: A close-up of “the thing.” Also in 2006, Wolff Olins rebrands parent company, Telenor.
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