Circle Gets the Square

It’s been fifty years since Chermayeff & Geismar unleashed their modern Chase logo on the stodgy, unsuspecting world of bank branding. They were unique to suggest an institution like Chase use an austere, geometric and non-literal symbol as their mark. To help celebrate this momentous anniversary Chermayeff is launching their newest creation, the redesign of the Bank of Taipei brand—half a century later—with another four-sided trademark, this time with softer shapes and a softer shade of blue.In their own words: On the heels of a new international agreement that will allow Taiwan banks to do business in the massive Chinese market, the Bank of Taipei commissioned Chermayeff & Geismar, the firm responsible for designing Chase Bank’s world renowned folded octag