New Logo and Packaging for Swiffer by Chase Design Group

“In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on Saturday Night Live, have been featured in Hollywood blockbusters, and have graced the cover of Rolling Stone.” Its signature product is the Swiffer® Sweeper®, “A 2-in-1 hard surface sweeping and mopping tool. The dry cloth has deep ridges and grooves that conform to the surface of your floor to trap and lock dirt, dust and hair, while the wet cloth dissolves dirt and grime and traps it away giving you an amazing clean.” Logo detail. Type only, for shits and giggles. Old look. New packaging.