Scawy Bunny Wabbit

Earlier this morning I set out to write a one-paragraph review of this logo. It’s 10:15 p.m., I’m missing the Oscars, I have nearly 20 tabs open in Safari, and I’m just now finishing to unravel the epic evolution that involved one reputable sports logo firm, a few hundred designers (and non-designers surely), a contest, and, of course, a committee. In 18 months. Ready? The story starts when South Dakota State University (SDSU) started to transition into the Division I of athletic competition in 2004, but it only starts to really unspool in October of 2005 when the athletic director noticed how bad its logo was in comparison to the other slick logos of DI schools. So they enlisted New York-based Phoenix Design Works (PDW) to tackle the challenge — but not before aski