Back to Brushstroke Basics

The once-textile-manufacturer turned-ski-manufacturer Rossignol — which was purchased by Quicksilver in 2005 and looks like it’s now being sold — has now evolved from a snowsport brand to become a “Mountain Lifestyle Brand.” This shift is reinforced by their current rebranding, replacing a forgettable, gradient-enabled and beveled “R” with a return to their original and energetic script “R.” The new one-color solution is graphically much stronger and contrasts well with the revised DIN-inspired typography. From their release:Embracing the power and familiarity of the classic “R” (born in 1965), the new logo presents a strong, simple message: “This is made by Rossignol.” We want to emphasize that Rossignol’s