In Brief: Know Canada

In the latest installment of the now popular Studio360 Redesigns series — past subjects include “Teachers” and Valentine’s Day — the radio show hosted by Kurt Andersen has looked North for inspiration: Redesign Canada. They tasked Bruce Mau Design with the brief to “fix the image problem Canada has here in the United States,” who instead of responding with a new identity decided the problem wasn’t with their country but with the United States: “Canada doesn’t need a redesign,” BMD explains in this thorough PDF, “America needs an education.” Their proposal, Know Canada, uses the very recognizable red bars of the Canadian flag as a frame for everything from twenty-first-century icons to inventions to actual places