New Logo and Identity for Destination Canada by Cossette

“Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.” Logo. Guidelines. Spreads from brand booklet. Sort of ignore the red band, which I am guessing looks cool on the actual printed book, running within the gutter of the book