New Logo and Identity for Canada Snowboard by Hulse & Durrell
Established in 1991, Canada Snowboard is the national governing body for snowboarding in Canada and oversees athlete participation at FIS World Cup, World Championships, World Snowboard Tour, and Olympic and Paralympic Winter Games. The non-profit organization also organizes national events and works with its twelve regional members to provide a platform for competitive snowboarding. Yesterday, Canada Snowboard introduced a new identity designed by Vancouver, Canada-based Hulse & Durrell. The emblem contains three elements. A snowy mountain represents the field of play. The inverted maple leaf reflects Canada and the counterculture roots of snowboarding. And, a black diamond, the most badass run on the mountain.Hulse & Durrell project page Icon. Wordmark variation lock-ups. The old