Olympic Maple

The Canadian Olympic Team needs little introduction: Over 100 years of competition in the modern Olympic Games and undoubtedly one of the powerhouses of the winter events over recent years (not to mention some impressive summer showings). After contributing to the 2010 Olympic Games in Vancouver as Design Manager, Art Director Ben Hulse worked with Greg Durrell, Adam Bognar and Andrew Simpson through the entire process in rebranding the Canadian Olympic Team for the Canadian Olympic Committee. A summary page with the new identity can be found here.The maple leaf unified Canadian athletes nearly 60 years before it became the single icon on the National Flag of Canada. The most renowned Canadian icon is back at the heart of the team’s identity. Unaltered, pure, proud and iconic —