New Logo and Identity for Swimming Canada by Hulse & Durrell

Established in 1909 (originally as the Canadian Amateur Swimming Association) after Canada’s sport debut at the London 1908 Olympic Games, Swimming Canada is the national governing body for all levels of swimming, promoting and managing swimming programs from entry-level to high-performance. It organizes national events and competitions and manages the country’s national swim team for the Summer Olympics. This month, Swimming Canada introduced a new identity designed by by Vancouver-based Hulse & Durrell — who also designed Curling Canada, Reviewed last week. Logo evolution. The new Swimming Canada brand was inspired by legends and imagery dating back to the London 1908 Olympic Games, when Canada first appeared on the international stage. […] The new emblem rei