NNewly Redesigned

Nationale Nederlanden, one of the Netherlands’ largest insurance and asset management companies, recently replaced its logo, in use since 1970, with a modified version. The new logo signals a strategic repositioning as a friendlier company, more customer-centric and transparent in its policies than before.The presentation of the new Nationale-Nederlanden completes the first phase of the integration of the Dutch insurance units into the one organisation. With the customer as the starting point, the company’s points of reference have been updated and its image has been revitalised with a new logo and house style. "This symbolises all the changes Nationale-Nederlanden is currently undergoing", according to CEO Friese. "Our logo is switching from capitals to lower ca