New Logo and On-air Look for ABC by Loyalkaspar

It doesn’t need much of an introduction but just to go through the motions: Established in 1943 as a radio station and first broadcast on TV in 1948, ABC (American Broadcasting Company) is one of the “Big Three” — NBC and CBS are the other two — television networks in the United States and is owned by Disney (since 1996). Some big primetime hits for ABC have included Lost, Grey’s Anatomy, Who Wants to be a Millionaire and plenty of other successes (and failures). Late this Spring, ABC introduced a revised logo and new on-air look designed by New York, NY-based Loyalkaspar. A comprehensive case study is available here. Loyalkaspar went back to Paul Rand’s original ABC logo to redraw the new version. Logo detail. The three colors, nicknamed Buttersco