New Name, Logo, and Identity for Pley by Essen

(Est. 2016, previously Trail) “Pley is a Stockholm-based startup with the mission to make gaming easier than watching YouTube. In other words, Pley makes it possible for anyone to enjoy new gaming experiences at a single click, and to invite friends simply by sending them a link. No downloads, no installs, no paywalls—just play.” Samples of OLD identity. Logo. Your browser does not support the video tag. Your browser does not support the video tag. “a” variations. Your browser does not support the video tag. Primary message. Website. Your browser does not support the video tag. Website on mobile. Your browser does not support the video tag. Instagram stories. Your browser does not support the video tag. Advertising. Stickers. Sweatshirt.