New Name, Logo, and Identity for Surfjack by Wall-to-Wall Studios

Opened earlier this year, Surfjack is a new boutique hotel in Waikiki, Hawaii, with a design-led, art-driven mentality and designed in collaboration with many local artists. And that’s it, there is not much else to say in the introduction other than acknowledging that a single-location boutique hotel would usually be Friday Likes content instead of a Monday Review but the project scope is quite extensive and entertaining. The identity for the hotel has been designed by Honolulu, HI-based Wall-to-Wall Studios with interiors by The Vanguard Theory. Taking inspiration from the heyday of Hawaiian hospitality, the Surfjack logo and brand elements pay homage to an era where corporate identity was truly crafted by hand, including illustrations, icons and typography created by W|W. […