Surf’s Down

Founded in 1984 by a small group of surfers in Malibu, California, Surfrider Foundation (SF) is a non-profit organization dedicated to “the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education.” Through more than sixty local chapters, SF counts with over 50,000 members across the United States. Earlier this month, SF introduced a new logo designed by Los Angeles-based 72andSunny. Not identity related, but I just love how the chapters dot the coasts. I guess if there was a Pasture Foundation they would have the inverse map. “We wanted to build from Surfrider’s heritage and infuse it with the idea of growth through activism. Both the wordmark and icon swell, becoming bolder over