New Name and Logo for Iconosquare

(Est. 2011) “As an early adopter of Instagram, Jérome Boudot — CEO — needed to know more about his activity on this creative and emotional application. He gave a small brief to his team on Monday. The first version, called Statigram, came out on Friday: a one-page service with about 10 stats. A week later, 20,000 users had signed up. Progressively, the web agency turned into a start up focusing on this single service and created the first analytics and marketing suite for Instagram. In April 2014 Statigram became Iconosquare. A new identity to better reflect the evolution of the platform. Iconosquare works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics.”