Brand
2023A Line in the Sand
To help Smyle — a brand of toothpaste that ditches plastic tubes as it adopts a tablet form — celebrate World Ocean Day on June 8, Fitzroy Amsterdam collaborated with beach artist Tim Hoekstra to create a plastic-free advertisement drawn in the sand on the beach of IJmuiden, Netherlands. As the “ad” is washed away by the tide it leaves no trace of litter behind, supporting the brand’s mission. Tim’s got skills.
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Identity
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Publication
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