New Logo, Identity, and Packaging for Flaus by Universal Favourite

Launched in 2021 as an Indiegogo crowdfunding campaign, Flaus is a patent-pending, electric flosser that uses sonic vibrations and real dental floss to make flossing as quick, easy and comfortable as brushing your teeth. Looking for an alternative to traditional flossing, which hasn’t changed much since the early 1800s when it was invented, co-founders and co-creators Samantha C. Coxe and Elli Hanson set out to reimagine the oral healthcare space, starting with the world’s first planet-friendly electric flosser featuring head refills that are easy-to-replace, low-waste, and made with recyclable plastic — the product was funded within three hours of launching on Indiegogo. Now that it has exited its pre-order period and is readily available, Flaus has introduced a new identity designe