Scientific Beauty

Living Proof considers itself a rather unconventional beauty product company — gathering scientists outside of the beauty field under Bob Langer, an MIT Institute Professor, lead by the former Senior VP of Marketing for L’Oreal and backed by Polaris Venture Partners in Cambridge. Their first product to get out in the wild is a line of No Frizz solutions that employ PolyfluoroEster rather than the traditional method of utilizing silicone — they’ve got a great video describing the process on their products page (right column, “watch” button). Living Proof’s elevator pitch:Living Proof was born in Cambridge, Massachusetts, and created for the purpose of solving the toughest beauty challenges. we are able to do this by inventing efficient, single-purpo