New Logo for OpenTable

Established in 1998, OpenTable is the leading provider of online restaurant reservations, seating more than 16 million diners per month via online bookings across more than 32,000 restaurants — a total of more than 760 million diners in 17 years. Headquartered in San Francisco, CA, it has offices and is available in Germany, Japan, Mexico, and the UK. (Also Canada, sans local office). In 2014, the company was acquired by The Priceline Group, they of William Shatner-fame. I remember when OpenTable came out and it was kind of a shady proposition to book a reservation through them instead of directly through the restaurant but now by default I make reservations there instead of calling the restaurant or on their website. This week, OpenTable introduced a new logo with an icon designed b