New Logo and Identity for Match by COLLINS

Established in 1993 and first launched in 1995, Match is the original online dating platform that pioneered and helped define the online dating category (and arguably changed dating in general forever). Owned by Match Group — which also owns Tindr and OkCupid, among other dating apps — Match is accessible in eight languages with membership available in 25 countries across five continents. Since I met my wife pre-online-dating in 1996 and have not dated since I have zero insight to add so we’ll just get to what we are here for: Yesterday, Match introduced a new identity designed by the New York, NY, office of COLLINS. Leveraging their long track record of success and industry mastery, we zoomed in on where Match is unmatched.If apps today are a means to an end for dating, what is the