New Identity for Culture Amp by For The People

Established in 2009, Culture Amp is an employee experience platform that helps companies take action to improve employee engagement, retention, and performance. Originally launched as a way to conduct employee surveys, the platform has grown into a much more robust ecosystem that allows companies to better understand its employees through data (anonymous) and analytics with an emphasis on the company’s culture. A Certified B Corporation, Culture Amp is now used by more than 4,000 organizations — ranging in size from 20 to 30 people to over 150,000 like Salesforce, Unilever, PwC, KIND, SoulCycle, and BigCommerce, among others — with a total of 25 million employees. With a recent valuation of over USD$1.5 billion through a recent USD$100 million Series F funding round and the expansion