New Logo and Identity for Plaud by forpeople

To resonate with their target audience of worldwide professionals by telling a clearer story of how Plaud fits into working lives, forpeople created the new brand anchored around one simple idea: “Amplify human intelligence.” This human-first narrative not only expresses how Plaud helps people achieve more by enhancing the way they work but also positions AI as an extension of cognitive flow that enables effortless thought amplification.“Amplify human intelligence” has been brought to life with the creation of an intuitive and unified brand experience across product, digital and brand touchpoints and through motion, gradients and layout. The result of this was a visual identity that emphasised Plaud’s benefit to users – not just as a tool, but as a trusted companion that captures wha