New Logo and Identity for Kate Spade

Established in 1993, Kate Spade is a women life and style fashion house that offers handbags, ready-to-wear, jewelry, footwear, gifts, home décor, and more. Launched originally with her husband Andy Spade with a small collection of six utilitarian nylon handbags designed by Kate Brosnahan Spade (1962 – 2018), the brand gained quick popularity for its colorful and effusive designs. Today it counts with 275 stores worldwide; 4,800 employees; and has $1 billion in revenue. With the launch of the Spring 2019 under the direction of new creative director, Nicola Glass, Kate Spade introduced a new identity earlier this year. There is no design credit but I assume it was either done in-house or by Partners & Spade, the design firm established by Andy Spade, or a combination of the two. A