Don't Judge a Book by its Bucket Hat

Is comprehensive book branding the next frontier? The upcoming release of Sally Rooney’s Beautiful World, Where Are You is being preceded by an influencer campaign that delivered carefully-branded merchandise to select “celebrities, Bookstagrammers, and BookTokers” to post on social media. I do like a good bucket hat and would wear a Brothers Karamazov one if Fyodor did a drop in this century.