Killing Me Softly

Ubiquitous marshmallow brand Jet-Puffed has unleashed an unexpected new campaign created by GUT under the creative platform of “Love ’em to Death”. In its first ad, various marshmallows take extreme delight in being bitten, slashed, pierced, burned, poked, melted, and otherwise un-alived in various ways as they succumb to our gluttonous ways. And they love it. First seen in 2020, these marshmallow mascots (aka Puff Pals) are a long way from their cavorting on rainbows and clouds days.