A Little Pick-me-up

For some indulgent packaging here is a new set of cans that feature a guitar pick on the pull tabs and four distinct labels display a foundational guitar chord: C, D, G or E-minor. It’s not totally gratuitous as the craft brewery behind this new brew, called Notes IPA, is named SingleCut — after a class of guitar — and its goal is to get more people to learn guitar. The packaging and campaign have been designed by Toronto-based Zulu Alpha Kilo.